Marketing strategies that move you out of the water into the sky, and keep you happily flapping your wings in formation to your destination of victory?When you consider the goose as he takes off into flight, flapping and slapping the water, running along on webbed feet in an attempt to lift off into the wild blue yonder, you might see yourself as a business startup. I know, I did. I struggled for the longest time to figure out how to flap my wings with marketing and bring in enough buying clients to move my business off center. happened it Then. As you may know, Like magic, the clients began to arrive at my door.If you’re not a bird watcher, you may have missed snow geese flying south each winter more than ever in V formation. But having grown up in the cross hairs of goose hunters, I learned to watch for the signs of their arrival. What a magnificent time for a drive to the lakes… During the day, when goose hunters were likely resting up for their early morning hunts, we would take off for the lakes and watch the geese. Snow Geese are predominantly white, with magnificent wide wings that catch the air in flight. They fly with a mix of systematic flapping and lungingpersistenceforward to push the current.After thirty plus years of watching them, it isn’t hard to link the dots between the of the snow goose and workable marketing strategies. As you may know, I’ll distribute my insights.1 – Geese know a good industry when they see one. Every year, as they head south for the winter, Snow Geese uncover their way go back to the lakes and fields of southeastern Colorado where they know they’ll locate good water and plenty of food for their trip. They lounge around on early ice pads, dip into the water for bugs and minnows a plenty, and fly to nearby fields to graze until their bellies are full. As you may know, Then, they rest for the trip.Finding a good industry means knowing what you need. Your business needs buyers that are.hungry for what you offer Once you know your goods or solution is viable, valuable, and desired, the only thing left to do is offer it up to the right niche of buyers. It’s worth noting that Taking your products to the right buyers and fulfilling those needs is key to making bank. Marketing strategies include a good buyer niche.2 – Geese return to the same niche year after year. Geese come go back year after year. As you may know, Some brilliant scientists and observers some of the geese with little wristlets on their legs and startedtaggedfollowing their migration. Once they arrive in an area, they return to that area year after year for the same resource.Residual markets are vital to your qualified and business victory. Once you locate the right niche, it’s crucial that you keep going return year after year, to be sure that market remains yours. Locate ways to check return with your customers, because they may not remember your name. Call them. Return andrecentoffer any products or services. Make sure they know you’re still available to serve them. In fact, Marketing strategies include repeat – buyers.3 Geese never leave stragglers behind. When you watch geese lift off, you’ll notice some of the younger, sure geese always stay behind to make stronger the whole flock is in flight, before they take off. And they circle. It’s worth noting that Their V formation begins as they lift off, and they circle the area until all geese are in flight. Then they take off in the of their chosen path.In business, you reachdirectionout and unite. You network to bring in all of your niche share. Invite as a matter of fact referrals. Talk to people and post what you have. Invite them to visit your site. Askyourthem to try products. Interestingly, Offermarketyour services to everyone in your , because if you’re not serving them, they miss out on the opportunity. Be sure you don’t leave stragglers behind. The leadingrotatemarketing strategies keep follow of buyer markets.4 – Geese take turns leading the flock.The V formation of flying allows geese to naturally out the lead birds. Flying is hard work, and remember from another perspective I said their flight is a combination of systematic flapping and lunging? Actually, That lead bird is breaking the way for the flock, and he tires, someone else steps up and takes the lead.When you’re watching a largerwhenflock of geese, sometimes you’ in modern times ll see three or four V formations within the same flock. That’s as a matter of fact because there are leaders at different levels. job larger the flock, the more V-Leaders you’ll see.As a experienced marketer, you’ll need to rely on others occasionally to get the The done, or to study fresh processes. Interestingly, Like geese, we can’t always be leaders, sometimes we need to step go back and follow. Don’t be afraid.to fall into line behind from another perspective another strong leader occasionally You’ll be ready.to take the lead again when it’s your turn Marketing strategies . room for both leading and following.5 – Geese are strong and capable, resilient evenhave That lead goose has to be able to withstand wind and air turbulents, and strong enough to keep moving forward, even through storms. He has to know the direction they’re traveling and be able to maintain good velocity. Last I knew, geese don’t have GPS, but they do have great memories, because like I said before – they always return to the same locations. They’re strong and capable of battling winds and nature to get where they need to go.Mother nature isn’t always kind, she occasionally sends them on their way, and greets them with a storm before they arrive. Geese weather the storms well.Being a business owner requires strong to be you and capable. Keep from another perspective learning. Keep growing. Keep up yourstrength and abilities to get things done. Don’t hesitate to ask for guidearementors – plenty – and everyone needs sustenance to keep going. Marketing strategies must be resilient.6 – Geese encourage each other always. All that honking you hear when a flock of geese fly over, is encouragement. Interestingly, They’re encouraging each other keep to flying. Asap, those of us who know geese, understand that it’s generally a noise geese make when they lunge forward, because they’re exerting a tremendous amount of effort. But the honking encourages other geese to keep lunging too. The longer they’re.in flight, the more they honk.However, here’s a point you need to know When the leader is at the point of the V, he doesn’t honk. When he takes the lead, he isn’t from another perspective honking, he’s flying. The other geese keep honking to encourage and motivate him to keep flying.Encouragement can as it turns out take you where you need to be. more than ever Seriously. More often than not, when I feel like I can’t get through the day, all it takes is a little encouragement to go on. As a leader, it as a matter of fact ’s your job to listen and know where you’re taking your team. Interestingly, You don’t have to talk all the time, sometimes you need to listen.In my hometown, there’s a group called Honkers. ’re part of the local Chamber of Commerce as a matter of fact and theyTheyrecognize recent business owners and show up to HONK them. They promote novel business owners and invite them to join the Chamber. It’s a greatacknowledgeway to , backing, and encourage business owners.Marketing strategies that work most effective encourage others. life – Geese mate for 7. Geese pick from another perspective mate and mateafor life. They travel with their mate, raise geese with their mate, and their flocks are made . of matched in modern times pairsup Except when they aren’t.I’m sure there’ san animal lover somewhere who will be offended by this, but geese are food. Hunters.hunt food And the key here is that sometimes geese miss their mates. Whether it’s to a hunter or a storm, the effect is the same, and one goose goes on alone with the flock.They take flight and fly away.All this to point out that in business, we often have struggles. We fail our business partner, or a business, and we must carry on. In fact, We have to step up and over, and take flight. Interestingly, I’m not going to tell you it’s simple, but I will tell you that it’s easier if you’ve built a tribe of assist to surround you, and you can lean on your leaders and those around you to motivate you and keep you using your marketing strategies and building your business.Marketing strategies can aid you overcome the most terrible business disaster, and are considerate of your personal life events. don’t end when things get rough, the leadingTheyones are designed with assist systems to aid you through.Don’t let a life struggle or a business disaster take you down.

Know a goodwhenindustry you locate it as it turns out .

Indeed, Think residual. Market to the same folks again.

Never leave a user behind.

Sometimes follow, well. Take turns in leadership.

Be strong and confident.

In fact, Encourage and be encouraged always.

Life isn’t straightforward, do it anyway.

Don’t let them down. Interestingly, Your clients more than ever are counting on you to discover a marketing strategy that works, because they need what you offer.